Crooks & Castles was started in 2002 to bring a different element into the streetwear realm. The founders Dennis Calvero and Robert Panlilio wanted a lifestyle brand that would reflect their own and their interests. "We've been around for awhile just playing the background but now we're starting to shine. Since we started we've pushed the same graphics and styles to thoroughly instill branding but now we're moving towards a more creative, experimental lifestyle." With one retail Flagship anchored in an upscale West Hollywood Neighbourhood the Crooks family plan to expand their retail business to other parts of the nation and eventually the World.