Mishka was started by Greg and Mikhail who were bored of designing work for other people and wanted to follow their own creative direction. Their influences are noticably different to other streetwear brands, focusing more on punk rock and horror comics. To quote Greg "We just gravitate towards the obscure and oddball. We understand that only a handful of people will get our references, but we try to balance that by presenting them in a strong visual manner that anyone can enjoy without fully understanding it".
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