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The Hundreds
Brand History
The Hundreds apparel is inspired by LOS ANGELES LIFESTYLE / CALIFORNIA CULTURE and Southern California’s skateboarding, surf, punk, and hip-hop cultures. The design is also reminiscent of 1980s surf-culture t-shirts, independent skateboard company apparel of the 1990s, and the advent of “streetwear” at the end of the millennium. The line is comprised of graphic t-shirts, denim, wovens, fleece, outerwear, headwear, and accessories. In late 2008, The Hundreds also launched a shoe program monikored The Hundreds Footware. And in 2009, The Hundreds’ optical program, The Hundreds Eyeware, debuted to the public.
To date, The Hundreds has worked on special collaborative projects with globally-recognized brands like Disney, SE BMX, DeLorean Motor Co., Forum Snowboards, Casio G-Shock, eS, Gravis, Medicom, and individual artists and designers such as David Choe, Jun Cha, Tofer, Robbie Conal, Angelyne, H2O, Kurupt, Craola, Avail, and Usugrow.
