Undefeated was created based on the sports culture from an urban perspective that provides an environment that can be related to in terms of music, art, and people in the street fashion industry. After collaborating with Nike, Adidas, Converse, Puma, New Balance, and etc., Undefeated started its own apparel design collection lines by the influences of street and military culture, promoting inspirational lifestyles. The other unique facet about the store of Undefeated is its giant outdoor billboard in the La Brea chapter, Los Angeles, sponsored by Nike. The billboard project is changed periodically and featured with different artists to not only market the brand, but also educate people about the street culture as well as leading by example. By far, Undefeated has opened its doors in Los Angeles area, Las Vegas, and Japan with total 5 chapter stores.