Converse
Mr. Converse's idea has clearly worked. In 1918 Chuck Taylor joined the Converse Rubber Company, for the simple reason, Chuck Taylor loved basketball and desired nothing so much as to spread the word of the game and sell the sneakers it required. Fast forward 80 years and the brand enters its second century by honoring its heritage of seeing things a little differently. The best stories are the ones that don't end, marveling at the creative, disruptive, optimistic, courageous ways things evolve from being what they were, to what they are, to what they will become.
