is a southern California based brand conceptualized under the influential counter culture platform that has framed what we wear today. Childhood friends Richard Mulder & Thomas Yu’s intent is to represent to the future timeless graphics & apparel that genuinely portrays their upbringings, recollections, and skateboard heritage. It’s all about the double takes. Since its debut in spring of 2009, Heel Bruise has accomplished co-operative projects with the admirable likes of SkyPage, Lance Mountain, Gino Iannucci’s Poets, Diamond Supply Co
, Aaron Murray, and skateboard chronicler The Chrome Ball Incident.