Back in the 80s, the PUMA Suede became the ‘it’ shoe on the streets of New York city amongst the thriving hip-hop scene. A timeless classic and an integral part of of sneaker history, the style was embraced by many sub-cultures and referred to as the ‘Suede’, the ‘Clyde’ and PUMA ‘Joints’ to name but a few. However, it was the UK scene that adopted this style and made it their own, aptly re-naming them PUMA ‘States’ after their birthplace.
Following the initial SS’14 PUMA States re-issue earlier this year, this summer pack pays careful attention to detail, mixing the classic States make-up with subtle, modernised differences. Soft, rich, tonal suede uppers and stylish gold foil branding offer a more premium execution to the shoe whilst maintaining nostalgia and sneaker heritage with off-white sole unit and comforting foam backed tongue. Balmy colour ways have blasted the iconic silhouette with ‘Atlantis Green’ and ‘Prism Violet’ tonal shades joining the Summer collection together with striking simplicity.
The PUMA States ‘Summer Cooler’ Pack will be available in-store and online from 30th August priced at £65.
As Instagramming our footwear enters our daily routines more and more we decided to investigate what the outcome would be if the trainers you were photographing became larger than life and took on a totally different meaning. The ‘Nike To See You’ lookbook takes you on a journey around some of this seasons most sought after Nike offerings displayed on a larger than ever before seen scale. Featuring the almighty Nike Air Max 1, Nike Air Max 90, Nike Rosherun and the Nike Air Max 93. All available online now.
We recently had the opportunity to pick the brains of Brooklyn based designer and illustrator Sophia Chang. Through the interview we got to hear about the thought process of her ‘Brooklynite’ collaboration with PUMA which is set to release at The Chimp Store later this week.
Was it easy or hard to design a shoe? Was it something different to think beyond a flat surface?
I have had previous experiences working in a non-flat 3D format so it wasn’t a difficult task. I had a lot of fun in PUMA’s materials library to see which materials would be best for the shoe. It was such an honor being able to design my OWN shoe with a huge sportswear brand such as PUMA.
What sort of achievement does it mean to have your own capsule with PUMA?
It’s a huge achievement in my career. I was 24 when this project started. This collection definitely marks a huge milestone in my career and also encourages me to strive bigger and better. It was a wonderful learning experience from beginning to end. I look forward to working on another opportunity on this scale again.
How do you feel the world of streetwear and sneakers has changed to accommodate women in recent years?
I think this change really happened with the power of the internet. When the internet started to have forums, blogs, online gathering places where people with specific interests were able to meet other like-minded people, ideas were shared and creativity was there. With the influence of the internet today, fashion styles are seen globally. There is no such thing as west coast style, or east coast style in America. In the same way, specific women who chose to dress in the streetwear style were exposed to the art/graffiti world, and sneaker world. This small subculture blew up into a huge global movement. Although it is still mainly male-dominated, women find it easier to shop for styles and look for fashion inspiration online today.
What sort of design inspirations factored into your designs and how did you pick the models?
The models were set models that PUMA wanted me to work with so I didn’t have much to choose from. The design inspirations were focused around catering to the market. Some classic shoes worn in NY include Air Force Ones, Adidas Superstar, PUMA Clydes. These are shoes worn across all age-groups. As a native New Yorker, I wanted to offer a bit of New York to the global PUMA market. We used the borough of Brooklyn to help relate to people today. Brooklyn is a booming city, everyone in the world has their eyes on it. And we bring in the fashion of Brooklyn, giving you a bit of street and luxury, and sport. The materials we used such as synthetic suede, neoprene, 3m-reflective material and touches of gold foil really bring in the elements of street, style and sport.
You have been involved with many streetwear brands and projects, was this always an industry you thought you’d be working in?
I don’t think anyone really ever knows what they’d be working in. As a young child I always wanted to be a fashion designer. I wanted to a Haute Couture designer for Christian Dior. This was a 9-year olds dream. In high school I loved the streetwear scene and was definitely an advocate of the brands involved ie. Baby Phat, Ecko Red, Sean John. However once I went to school for college at Parsons I realized I hated the Fashion industry and some of the personalities involved. I realized my true passion was drawing, and so I switched my major to pursue illustration. Through this change I was able to really grow my understanding of the commercial world of illustration. I took my talents to my niche interests in the streetwear world, and thats how all the dots connect.
Portrait photography by Ja Tecson.
Designed for extremely challenging conditions and perfect for the great British winter (and summer), the Nike Air Max Lunar90 Water Resistant Men’s Shoe features a seam-sealed water-resistant nylon upper to help keep your feet dry. A Lunarlon midsole and Nike Air heel unit deliver lightweight cushioning and a smooth ride. The timing couldn’t be better with autumn just around the corner. The Nike Air Max Lunar90 WR is now available online priced at £105.
Alife x Sunpocket is available online from 08:00 BST tomorrow Friday August 1st. All remaining pairs will be available in store from 10am BST.
HUF are back at it, although they never really went away. HUF Worldwide are one of our favourites at Chimp. Every season they create the goods that people want to wear. This season they give us their graphic trademark style applied to t shirts, hoodies, jackets, caps, socks and much more. You can shop HUF FW14 in store and online now. Above are some of our top HUF picks. Let us know what you think.
Great catching up with old and new friends at Crepe City 11 this weekend. Great to see a well organised trainer event in the UK, we’re definitely looking forward to the next one. Whilst we are on the topic of trainers make sure you check out all our new arrivals here.
Our buying team was in the ANON* showroom earlier this week taking a look at all things Billionaire Boys Club SS15. Above is a sneak preview of some of the styles you will be seeing from them next year. We are excited, let us know what you think over on our Facebook page. Click here to be part of the conversation.
The Nike Air Huarache ‘Catalina’ is scheduled for release tomorrow Friday 25th July at 08:00am BST. These shoes are available in extremely limited quantities and will be available in sizes UK6-UK7 (no half sizes) and will be priced at £85. Free Next Business Day Delivery on all UK Orders via DHL, we also ship worldwide. For more info please email us at: email@example.com or call our store on (+44)1132349979. Good luck. #InChimpWeTrust.
The Nike Air Max 93 shoe is brand new to the Chimp family. As big fans of this classic silhouette it was decided that it was time to get it in store. With its visible air unit and classic neoprene sock liner it was clear to us that this was going to be a big hitting shoe. The Nike Air Max 93 is available in store and online now in two colour options.