ICNY was developed after founder and designer Mike Cherman was struck by a car whilst cycling. Motivated by this, ICNY was created with the aspiration to provide added safety and increased visibility by using reflective materials on key areas of sport apparel and accessories.
For this second collaboration, PUMA and ICNY chose the latest running franchise – the IGNITE runner, and embed ICNY’s renowned DNA into its full extent. IGNITE is one of PUMA’s most responsive running shoes ever released providing superior cushioning with the IGNITE Foam that disperses impact forces while delivering responsiveness and energy return for faster and longer runs. It’s the perfect profile to take on the cutting edge designs of ICNY.
The IGNITE Ice Cream is an intersection of style and innovation that both brands proudly represent. The pack comes in two colorways inspired by ice cream flavours, chocolate chip cookie dough and mint chocolate chip. The upper is decked in full-color 3M reflective material while the IGNITE foam outsole is dressed with black speckles that resemble chocolate chips and cookies. The breathable mesh upper keeps the temperature down even during the hottest of summer days.
The PUMA IGNITE Ice Cream drops on the 12th of September priced £115. This drop is a sampling of the much-anticipated PUMA x ICNY range of footwear, apparel and accessories releasing late this Autumn-Winter ’15.
All the way from Venice Beach, California comes streetwear up and comers Born X Raised. Building a brand out of their life experiences BxR comes across as a tough yet well thought out operation. Through their network on musicians, influencers, fashion heads and other celebrity mates they’ve been pushed into the spotlight in a relatively short period of time. Which further cements how necessary a no BS brand is in this industry.
For fall we shot an in house mini feature on some key pieces from the collection. Above you can see our iteration of the brands latest delivery featuring t-shirts, beanies, snapback caps and sweatshirts. You can shop the Born X Raised Fall Collection in store and online now.
Originally designed as performance runner in the ‘90s, this renowned PUMA style quickly moved from the track to the streets rapidly becoming synonymous with urban street style. Since its debut, the Trinomic R698 has been re-issued in several iterations with a host of celebrated collaborations that cemented its position in sneaker history.
The PUMA R698 Soft Pack employs all the classic features you’d expect from the R698 using the hexagonal Trinomic system technology to ensure maximum comfort. Yet, instead of amplifying the style, it is downplayed, stripping the runner back to its original design to create a super clean and simple shoe. It flourishes in soft plush suede upper with subtle perforations for a lightweight finish making it a perfect end of summer shoe. The richness of the suede combined with the light and playful colours and the dark contrast of black and teal which make this pack truly delectable.
The PUMA ’Soft’ Pack launches Friday 11th September from 08:00 BST. Shop current PUMA ranges here here.
This weekend sees the release of the Nike Air Jordan VI Retro Low ‘Metallic Silver’. Returning just in time for summer with an original colourway we see them remastered & ready to wear. They come equipped with a black nubuck upper which is highlighted with Metallic Silver and icy clear outsoles. The Nike Air Jordan VI Retro Low ‘Metallic Silver’ will be available online this Saturday from 08:00 BST.
You can shop our current range from the almighty Nike right now.
Nike are set to deliver their latest ‘Wheat’ Pack later this Autumn. The ‘Wheat’ pack sees a selection of Nike‘s popular Air Max 1, Air Max 90, Air Max 95 & Air Force 1 silhouettes all given the work-book style makeover.
The Air Max 1 ‘Wheat’ boasts a subtle monotone nubuck upper, which is contrasted with a brown lining, logos and top eyelet. Beige is visible on the midsole, laces and tongue label which lightens things up, whilst a gum outsole rounds things off nicely. We see that the Air Max 90 goes with a similar styling, featuring a largely ‘Wheat’ upper, contrasted by hits of brown and beige, and sat on top of a beige midsole and gum outsole. We now step to the Air Max 95 which nicely changes the pace of things by utilising larger bangs of beige across the top of the upper. Last but in no way least, the Air Force 1 rounds out proceedings with the most monotone version from the drop, the wheat covers not only the upper, but also the lining and laces, with only the brown tongue and heel logos adding really subtle contrast. Staying on trend with the rest of this pack, the upper sits above a tasty gum sole. With this dropping for Autumn we feel ‘Wheat’ is the perfect choice of earthy tones & with four silhouettes looking this banging we can see this pack flying off the shelf with limited hassle.
With the ‘Wheat’ Pack not set to drop till later this Autumn so you can shop our currently available Nike selection now.
Earlier this year word hit the internet that Nike we’re to recreate the classic 1992 Air Trainer Huarache in a low-top variant. The final result is astonishing, the more modern aesthetic suits the contemporary styling of the overlay, which has kept the mesh netting in tow. Now the Nike Air Trainer Huarache Low returns in this subtle yet striking colour up. The stealth black neoprene sock liner & suede upper sits atop a white sole unit with flashes of white detailing which is embroidered with the sharpest of detail.
The Nike Air Trainer Huarache Low is available online now.
“Attention Earthlings! With the release of the Nike Air Jordan VII Retro inspired by a certain four-legged earth mammal, I have no choice but to strike back and commandeer the Air Jordan 7 Retro for Mars.” – Marvin the Martian. The Air Jordan VII features black leather uppers with University Red and Green Pulse highlights, this is a colour thought to befitting the Martian heritage. The Nike Air Jordan 7 Retro ‘Marvin The Martian’ is set to release this Saturday 15th August priced at £150.
For more great styles from Nike simply click here.
The Nike Air Max 95 has been celebrated in fantastic style for its 20th anniversary. The Nike Air Max 95 OG Premium ‘Reflective’ is a fantastic new option in the now legendary silhouette. Sergio Lozano was the mastermind behind the AM95 and used the human anatomy to draw inspiration for this iconic design. This release is constructed to be as similar as possible to the OG model in terms of overlay colours, size, and branding. The Air Max 95 ‘Reflective’ even come with the same style box you would have received if you bought a pair in 1995.The new model includes innovative materials never seen before on the Nike AM95 including these synthetic reflective materials.
The Nike Air Max 95 ‘Reflective’ is available this Thursday 6th August from 08:00am BST. In the meantime you can Shop our current Nike selection at the link.
We just received our stock of the Nike Air Huarache OG in White/Sport/Turquoise/University Gold. This is one of the most sought after colours of all time for the humble Huarache. The shoe comes constructed in the classic Huarache style with a neoprene sock liner, synthetic upper & pylon midsole. Numbers are extremely limited for this release. You can order these online now for £90 right here.
New in for the fall season, the PUMA R698 Bright Pack sees a subtle revamp to this classic PUMA runner. The update features a tonal wool upper sat on a Trinomic sole unit. Simplicity was the key in the DNA of this iteration and we feel its worked extremely well. The R698 Bright Pack is available in either mint green or black options.
You can shop the PUMA R698 Bright Pack here.