Originally designed as performance runner in the ‘90s, this renowned PUMA style quickly moved from the track to the streets rapidly becoming synonymous with urban street style. Since its debut, the Trinomic R698 has been re-issued in several iterations with a host of celebrated collaborations that cemented its position in sneaker history.

The PUMA R698 Soft Pack employs all the classic features you’d expect from the R698 using the hexagonal Trinomic system technology to ensure maximum comfort. Yet, instead of amplifying the style, it is downplayed, stripping the runner back to its original design to create a super clean and simple shoe. It flourishes in soft plush suede upper with subtle perforations for a lightweight finish making it a perfect end of summer shoe. The richness of the suede combined with the light and playful colours and the dark contrast of black and teal which make this pack truly delectable.

The PUMA ’Soft’ Pack launches Friday 11th September from 08:00 BST. Shop current PUMA ranges here here.