Champion know a thing or two about cotton based sportswear items. Their brand was founded on the principals of the reverse weave technology that they created. This tech was designed to stop items from shrinking and give them an indefinite life span. Pretty great right...? Well it was so great that we are still using it today. Yes the fits have changed, they've added in some poppy colours and theres a few collaborations around but its still fundamentally all about the reverse weave technology. And its never been better! We've picked out some hitters from the latest range that you can shop via the links below.  
Shop Champion Reverse Weave