By Parra is an apparel brand featuring the works of revered Dutch artist Piet Parra. Parra's work utilises bold colours and graphics to tell the story of a life influenced by Amsterdam’s red light district, global travel and growth. For F/W 2016 By Parra sets focus on graphic prints and a slew of cut and sew pieces to further push the brand into the global marketplace. By Parra Fall/Winter 2016 is geared up to launch at The Chimp Store on Friday 29th July 2016.