Keith Hufnagels eponymous brand has become one of skateboardings biggest success stories. Since launching their first full apparel collection in 2007, HUF has gone from strength to strength, with each season striving to out-do the last.
There's no doubt HUF owe a large part of their success to their revolutionary Plantlife Socks, that opened a lot of doors for the brand, and invited controversy in equal measure. Controversy to which HUF invoked their secondary mantra - Fuck It. There's not much you can say to that, is there?
Never ones to sit still, the Summer 20 collection from HUF does not disappoint. Whilst there is still plenty in there to satisfy the core HUF consumer, with branded tees, well executed headwear pieces and outlandish accessories, HUF take things a step further by exploring sublimated dye across cut and sew styles.
Already a firm favourite, the must-have's from this collection include the Classic H Reflective Baseball Jersey and matching Shorts. Treated with a sublimated tie dye finish and reflective branding, this ensemble practically screams summer.
Graphics on offer this season take a floral theme, something we've seen work well for the brand in the past, and it would seem the same is true this time around. See the Central Park Pocket T Shirt for yourself.
Headwear is something that has long been a coveted accessory for HUF. This season they bring back their Volley Cap, and introduce us to the Offset 6-Panel, a sure fire winner available in both Black and Yellow.
With so much goodness on offer, without further ado, dive into HUF Summer 20 for yourself by hitting the link below.
