The Hundreds have come to epitomise (and arguably define) the very spirit of streetwear throughout their almost 20 years in the game. Founded by friends Ben and Bobby in 2003, The Hundreds is a product of their environment, combining the spirit of many of L.A's burgeoning cultural scenes. From music to art, and skating to food The Hundreds have delved into many of these aspects to inform a number of their collections over the years.
As well as strong collections each season, The Hundreds continue to put out a range of timeless product through their Forever programme. Made up of a core subset of The Hundreds graphics that have become household images over the years, we see everyday styles with wearable branding.
For die hard fans of the brand, these logos are more than familiar, and for those new to The Hundreds, there's no better place to start than their Forever range.
Adam Bomb is without a doubt the brands most popular emblem. Developed by Bobby Hundreds during their infancy, he wanted Adam Bomb to become a mascot for the brand - something people could associate with The Hundreds without always having to put their name to it. Almost overnight Adam Bomb became a roaring success, with stickers adorning lampposts from L.A to Hong Kong and T Shirts, Hoodies and Sweatpants carrying Adam Bombs likeness becoming an everyday part of the streetwear aficionados wardrobe.
Within The Hundreds Forever collection, Adam Bomb can be seen across the Forever Simple Adam Hoody and T Shirt, with his silhouette applied at the chest and back.
Second to Adam Bomb is The Hundreds Bar Logo. Famously used as the center piece to Ben Baller's biggest chain commission (that sits proudly in The Hundreds LA office), The Hundreds Bar Logo features a bomb silhouette with solid text branding either side. Applied neatly to Bar Logo T Shirts and Crewnecks, and the Forever Solid Bomb Crest Long Sleeve, this is a logo you've definitely seen before.
Finally, The Hundreds Slant logo takes a cursive approach, in a style not dissimilar to their home-team's logo - the LA Dodgers. Applied to the chest of Forever Slant Logo Hoodies and T Shirts, you can rock this in a number of colourways.
The Chimp Store took The Hundreds Forever collection for a spin, in a Ferrari F355 Berlinetta no less - an iconic collection requires an iconic car, after all.
Check out the full shoot below, and hit the link to shop your favourite graphics from The Hundreds Forever collection now.
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