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HUF

Few brands are able to command as much respect and legitimacy in their field as HUF does across the worlds of both skate and streetwear. The HUF brand came to life in 2002, after founder Keith Hufnagel had spent the best part of a decade skating the streets of San Francisco, previously cutting his teeth in the slightly more gritty world of NYC street skating. 

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On Sale

HUF

HUF Confusion T Shirt - White

Available: S

£17.48 Was £34.95 (-50%)

On Sale

HUF

HUF Feels T Shirt - Black

Available: S

£18.75 Was £37.50 (-50%)

On Sale | FREE UK Delivery

HUF

HUF Baxter Polar Fleece - Navy Blazer

Available: S

£49.98 Was £99.95 (-50%)

On Sale

HUF

HUF Kei Fleece Pant - Black

Available: XL

£37.48 Was £74.95 (-50%)

On Sale

HUF

HUF x Godzilla Bar Logo T Shirt - Black

Available: S

£21.25 Was £42.50 (-50%)

On Sale

HUF

HUF x Woodstock Staff T Shirt - Navy

Available: S

£21.25 Was £42.50 (-50%)

On Sale

HUF

HUF Venice Woven Camp Collar Shirt

Available: S

£34.98 Was £69.95 (-50%)

On Sale | FREE UK Delivery

HUF

HUF Tonal MA-1 Jacket - Grey

Available: M

£49.98 Was £124.99 (-60%)

On Sale

HUF

HUF Prism Triple Triangle Hoody - Black

Available: S L

£37.48 Was £74.95 (-50%)

On Sale

HUF

HUF OG Logo Face Mask - Black

Available: One Size

£7.48 Was £14.95 (-50%)

On Sale | FREE UK Delivery

HUF

HUF Lincoln Trucker Jacket - Realtree Max

Available: S

£74.98 Was £149.95 (-50%)

On Sale

HUF

HUF Overdyed Vertical Stripe T Shirt - Off White

Available: S

£24.97 Was £49.95 (-50%)

On Sale

HUF

HUF Landmark Logo T Shirt - Black

Available: S

£17.48 Was £34.95 (-50%)

On Sale

HUF

HUF x PBR Chrome Ribbon T Shirt - Natural

Available: S

£19.98 Was £39.95 (-50%)

On Sale

HUF

HUF Bedford Knit T Shirt - Ginger

Available: S

£24.98 Was £49.95 (-50%)

On Sale

HUF

HUF 8-Bit Long Sleeve T Shirt - White

Available: S

£22.48 Was £44.95 (-50%)

On Sale

HUF

HUF Quake Logo Long Sleeve T Shirt - Navy

Available: S

£19.98 Was £39.95 (-50%)

On Sale

HUF

HUF Pushing Daisies Triple Triangle Fleece Pant - Black

Available: XL

£39.98 Was £79.95 (-50%)

On Sale

HUF

HUF Grinder - Iridescent

Available: One Size

£19.98 Was £39.95 (-50%)

On Sale

HUF

HUF x Pleasures Spore Long Sleeve T Shirt - White

Available: S

£23.75 Was £47.50 (-50%)

On Sale

HUF

HUF Video Format TT T Shirt - Black

Available: S

£17.48 Was £34.95 (-50%)

On Sale

HUF

HUF x Playboy Bright Lights Long Sleeve T Shirt - Black

Available: XL

£22.48 Was £44.95 (-50%)

On Sale

HUF

HUF Adored Fleece Short - Athletic Heather

Available: XL

£32.48 Was £64.95 (-50%)

On Sale

HUF

HUF Hi-Fi T Shirt - Black

Available: S

£17.48 Was £34.95 (-50%)

On Sale

HUF

HUF Disorder Coaches Jacket - Black

Available: S

£44.98 Was £89.95 (-50%)

With that much real world experience under his belt, it's little wonder the HUF brand was able to speak directly to its intended audience from the outset. Originally opening its doors in San Francisco's Tenderloin District, the first HUF store served as much as a meeting point and hang-out spot for the cities young skaters as it did a place to pick up some early HUF t shirts, hoodies and caps

With skateboarding at the heart of everything the brand does, from its well formulated collaborations to seasonal product drops, HUF is able to channel the DNA that Keith imparted when founding the brand 20 years ago. It's this attention to detail, mixed with the nonchalance found so prominently within core skate circles that keeps the HUF brand far and above other brands in the skate and streetwear circles. 

Over the years key graphics from HUF have remained a constant - most notable their Plantlife socks, and carry-over programme of HUF Essentials goods that are always on offer here at The Chimp Store. 

Each season from HUF is packed full of playful graphic t shirts and hoodies as well as premium cut and sew styles that demonstrate the growth HUF has experienced over two decades in the game. Trousers with custom web belts and digi-print patterns such as the Runyon Easy Pant channel purist skate style with their relaxed fit and hardwearing properties. 

Matching sets like the HUF Fort Point Sherpa Jacket and Pant take 90s style and update them for todays consumer - with subtle design details, and interest materials, HUF is far from the laidback skate brand it appears to be on the surface. A slick operation with dedicated designers and production teams, market leading styles such as the Division Jacket and Floral Sherpa Fleece perfectly define the brands constant energy to drive things forward. 

HUF caps take on a number of silhouettes, with unstructured snapbacks emulating 90s skate style including the Roasted Snapback, while the HUF Volley 5 Panel Cap continues to grace our store season after season. 

Whether HUF is a brand you've shopped for years, or you're new to the game, you're sure to find something among their pages that suits your style. Immerse yourself in the world of HUF below!

Shop HUF T Shirts | Shop HUF Hoodies | Shop HUF Essentials 

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Look no further than HUF this Holiday season.
HUF Essentials shot by The Chimp Store
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Everyday wardrobe staples from HUF.
Online Now: HUF x Pabst Blue Ribbon
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Launching September 16th @ 10am.