Uncle Rocco's is an Australian mens grooming brand. Founded by Fabian Sfameni who is a third generation Barber with 25 years of experience both locally and travelling abroad. Honing his own personal style Fab has founded numerous shops where he gives good, honest haircuts. Wanting to extend his passion into barbering even further by creating style conscious products - Uncle Rocco's was born. The name is taken from 'Sfameni third shop located in Port Melbourne which was aptly named after his Uncle Rocco who resided in New Jersey and has been a barber for over 50 years. The Uncle Rocco's range of hair and lifestyle products can be bought online now.