California streetwear brand The Hundreds is gearing up to drop its HUGEST collection to date. Taking a DIY approach they’ve created a zine-styled lookbook, the styling is on point and the creative process keeps to a strict americana vibe. The Lookbook was shot and styled by artist Alexander Spit, who had this to say about the shoot:

"I wanted everything from the styling to the locations and attitudes of the models to look familiar, but exist in its own world of understanding reality. Camaraderie is an important part of culture, and rather than prioritize putting a focal point on one model in any given shot, I tried to showcase each personality through the composition of a group."

Shop The Hundreds Spring/Summer Collection