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HUF

In 1992, HUF founder Keith Hufnagel moved to San Francisco and became a professional skateboarder, offering him the opportunity to travel the world by means of his skateboard.

Wanting to give back to the communities that raised him, Hufnagel opened the first HUF  boutique in 2002 on an offbeat block in San Francisco’s Tenderloin district. The store brought together the most respected skate, streetwear, and sneaker brands under one roof.

As it grew, Hufnagel launched his own collection, assimilating into one label which he felt epitomised the spirit of skateboarding and street culture.

​Now 18 years on, HUF is based in Los Angeles and collaborate with artists, designers, photographers, musicians, and unconventional tastemakers. HUF is dedicated to pushing the culture forward, by refusing to conform to it.

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HUF

HUF Hot Dice TT Hoody - Black

Available: S M L XL

£84.95

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HUF

HUF In Bloom Crewneck - Olive

Available: S M

£84.95

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HUF

HUF Digital Leopard Socks - Leopard

Available: One Size

£17.95

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HUF

HUF Roasted Crewneck - Black

Available: S M L XL

£74.95

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HUF

HUF In Bloom Fleece Pant - Olive

Available: S M L XL

£94.95

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HUF

HUF Grinder - HUF Green

Available: One Size

£35.95

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HUF

HUF x PBR Pabst TT Hoody - Black

Available: S M L XL

£91.95

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HUF

HUF x PBR Crushed Can T Shirt - Navy

Available: S M L XL

£39.95

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HUF

HUF x Kill Bill Cruiser Deck - Black

Available: One Size

£79.95

HUF

HUF Eye Witness T Shirt - White

Available: S M L XL

£34.95

HUF

HUF Game Over T Shirt - Black

Available: S M L XL

£34.95

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HUF

HUF Prism Crewneck - Dusty Rose

Available: S M L

£79.95

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HUF

HUF Daisy Age T Shirt - Navy

Available: S M L XL

£34.95

HUF

HUF Abducted T Shirt - Black

Available: S M L

£34.95

HUF

HUF Objectified T Shirt - White

Available: S M L XL

£34.95

HUF

HUF Prey Classic H T Shirt - White

Available: S M L XL

£34.95

HUF

HUF Video Format TT T Shirt - Black

Available: S M L XL

£34.95

HUF

HUF Global Warning T Shirt - White

Available: S M L XL

£34.95

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HUF

HUF New Dawn TT T Shirt - White

Available: S M L XL

£34.95

HUF

HUF Monitored T Shirt - Black

Available: S L XL

£34.95

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