HUF Clothing is a brand founded by professional American skateboarder Keith 'HUF' Hufnagel. Starting life as a shoe store in the Haight Street Neighbourhood of San Francisco, 'HUF' as it become known quickly grew into a stand alone brand. Starting with printed t shirts the HUF brand moved into seasonal collections as well as collaborations including a shoe with Nike aptly named the 'HUFQUAKE' which is still a sought after shoe to this day. The HUF Clothing brand has continued to grow in popularity growing each year with the demand its loyal followers out on it. The HUF brand still holds its core values close to its chest, they still focus on skateboarding and is still a skate brand but with the addition of full fashion collections which include footwear, apparel and accessories.