Forming a core part of their Fall 20 collection, HUF team up with the best in the business when it comes to camouflage fabrics - Realtree.
Founded by Bill Jordan in 1986, Realtree was the answer to questions people were yet to ask in the hunting industry. There were plenty of camo products on the market, but not quite catered to the needs of anything outside military personnel.
Bill found himself sitting in his parents' yard, sketching the bark from an oak tree that grew in their grounds - and from there Realtree as we know it today was born.
Rushing orders, and blindly navigating trade shows, the Realtree early years echo those of some of streetwears biggest stars - The Hundreds started in a very similar way with Bobby and Ben calling in favours and hustling to make things happen.
This endeavor and belief in his own product is what lead Bill Jordan's Realtree fabric to become the market leader in the outdoor sporting worlds of hunting, fishing and much more.
As camo gained popularity as a fabric style, and the lines between purpose driven and fashion driven product became blurred, traditional camo patterns became common place in the streetwear world.
Always a brand to push things forward, HUF have tapped into the world of Realtree in previous seasons, with breakout styles including the Avalanche Parka that carried winter woodland camo.
This season HUF flip things on their head and bring bright, bold colours to the forefront, carefully mixing HUF graphics with Realtree all over print.
The Realtree Peak Logo T Shirt arrives in bold Realtree Orange and a subdued Black variation, leading the way for further offerings this season.
If a matching set is more your thing, the Lincoln Trucker Jacket and matching Lincoln Pants come in Realtree Max Camo, with an all over woodland camo print.
Check out the video for a closer look at the HUF x Realtree products on offer this season, and click the link below to shop this stand out collection for yourself.