With that much real world experience under his belt, it's little wonder the HUF brand was able to speak directly to its intended audience from the outset. Originally opening its doors in San Francisco's Tenderloin District, the first HUF store served as much as a meeting point and hang-out spot for the cities young skaters as it did a place to pick up some early HUF t shirts, hoodies and caps.
With skateboarding at the heart of everything the brand does, from its well formulated collaborations to seasonal product drops, HUF is able to channel the DNA that Keith imparted when founding the brand 20 years ago. It's this attention to detail, mixed with the nonchalance found so prominently within core skate circles that keeps the HUF brand far and above other brands in the skate and streetwear circles.
Over the years key graphics from HUF have remained a constant - most notable their Plantlife socks, and carry-over programme of HUF Essentials goods that are always on offer here at The Chimp Store.
Each season from HUF is packed full of playful graphic t shirts and hoodies as well as premium cut and sew styles that demonstrate the growth HUF has experienced over two decades in the game. Trousers with custom web belts and digi-print patterns such as the Runyon Easy Pant channel purist skate style with their relaxed fit and hardwearing properties.
Matching sets like the HUF Fort Point Sherpa Jacket and Pant take 90s style and update them for todays consumer - with subtle design details, and interest materials, HUF is far from the laidback skate brand it appears to be on the surface. A slick operation with dedicated designers and production teams, market leading styles such as the Division Jacket and Floral Sherpa Fleece perfectly define the brands constant energy to drive things forward.
HUF caps take on a number of silhouettes, with unstructured snapbacks emulating 90s skate style including the Roasted Snapback, while the HUF Volley 5 Panel Cap continues to grace our store season after season.
Whether HUF is a brand you've shopped for years, or you're new to the game, you're sure to find something among their pages that suits your style. Immerse yourself in the world of HUF below!
Shop HUF T Shirts | Shop HUF Hoodies | Shop HUF Essentials