In 1972 the adidas Trefoil logo as we now it today cross the adidas Originals line was introduced. Paving the way for adidas to enter the more casual sporting apparel market and bringing the three-stripes to homes across the globe. This pivot in branding came at a key time, as the Olympic Games came to Munich, the brand unveiled the Trefoil logo for the first time while endorsing a number of athletes.
Fast forward to 1984 and adidas had started to introduce more forward thinking footwear styles. The adidas Micropacer hit the market with a lacing system that provided performance statistics to those wearing them.
By the time the 1980s rolled around, adidas was beginning to face stiff competition from Nike, as they rolled out the Air Max 1/Air Max 87 in 1987. During this decade adidas helped to pioneer the merging of arts and sports. The adidas Originals Superstar hit the market, with Run DMC leading the charge in a campaign the likes of which the world of footwear had not seen before. This partnership marked the beginning of sportswear promotion within the entertainment industry as we know it today. There would be no adidas Yeezy without the success of the adidas Superstar campaign in the 1980s.
Three-strip tracksuits, Superstar trainers and the evolution of the adidas Trefoil logo onto t shirts, jackets, sweatshirts and hoodies set the tone for the adidas Originals brand as we know it today. Representing the street and lifestyle arm of the adidas brand powerhouse, you can shop a range of adidas Originals goods online at The Chimp Store.
From key styles such as adidas Originals t shirts, sweatpants and hoodies, each season they brand push forward their collections developing new styles, footwear silhouettes and mini collections, such as the adidas Originals Adventure line.
The Chimp Store stock a staple range of adidas Originals footwear including the iconic Superstar II, newer silhouettes such as the adidas Originals Ozweego and court styles including the adidas Originals Campus shoes.
Whether you're looking for sportswear silhouettes, streetwear staples or causal everyday pieces, adidas Originals has everything you need to complete your look.
Shop adidas Originals T Shirts | Shop adidas Originals Hoodies | Shop adidas Originals Jackets